Do you keep a Pinterest pin template that you regularly use for pinning your blog posts on Pinterest? If so, how do you break the monotony of repeating the same old pin again and again for each new post and stay within the brand as much as possible?
Or are you like me, still experimenting to see what design takes off?
Or are you simply design challenged but looking to bring a variety to your pin design?
If you answered yes to any, you might find the following list of some use to you.
You can also create various pins for the same blog post to A/B test, quicker.
Now before we start, take my suggestions:
- the easiest tool to use for creating free Pinterest graphics is Canva or Picmonkey. I use Canva.
- use two to three of the following in combination for even better results
So, let’s dig in.
1. By Changing Title Structure
If you keep all your pin titles structurally same and your pin template is the same too, how boring would that look? You can quickly bring about a change by switching the grammatical structure of your next pin’s title.
Keep in mind, if you simply change a negative sentence structure to a question, it might still show as a similar block of text i.e. a sentence, so what we do here to create visual newness is, highlight the sentence structure’s specific features here.
Let me show you an example of two pin image texts of the same post that appear different as a result of the difference in the representation of this.
See how I highlight the question word which.
Here are some more popular pin title structures for you to choose from with examples.
- Declarative: Tips to Improve Blog Design
- Imperative: IMPROVE Your Blog Graphics
- Negative: Reasons Your Blog Graphics Will NEVER Take Off
- Wh- Questions: WHY Your Blog Graphics Suck
- Yes-No Questions: DO Your Blog Graphics Suck?
- List: 11 Ways To Improve You Blog Graphics
- ‘Secret + desired result titles: The Secret To Steller Blog Graphics
- Appeal to Fear: Reasons Your Blog Graphics Suck
- Solution to x Problem Once And For All: End Your Blog Design Struggle Once And For All
You can apply the rules that bigger bloggers use for pumping their headlines here too. Pin titles are the same as headlines.
2. By Changing Title Positioning
This is not about text, but you can reposition the image for a newer look too.
Using this trick we can place our pin image title as well as the image itself into various positions which will transform the look of the pin altogether.
Here are a few options how you can reposition the text in your next pin.
- within a collage of 4 – 6 images
- on top of an image overlay
- on top of the pin
- in the middle of the pin
- at the bottom of the pin
- within a frame
3. By Swapping The Image
If you are short on time and you have a pin template to use, what you do is just swap the image altogether and insert your new title. New pin ready!
Just to show you how new an image replacement looks, here’s an example. I haven’t even changed the title yet. It didn’t even take 3 min to create a new pin here.
4. By Zooming In/Out The Image on Pin
You can also create a different look by resizing the image into smaller or larger here are examples of both. Use this to A/B test for a single post and see which one works better. This will not take more than a minute and you have two pins ready for a post in no time.
Note, that I make tiny tweaks as I go, for example I changed the word free from navy to yellow to help it stand out in the new pin. Took only 3 seconds!
5. By Adding/Subtracting Image(s) on Pin
Quick and easy. Lookie here,
6. By Reversing The Pin Color Combination
Whatever two or three colors you are using on your pin, if you reverse them, meaning if you make the lighter one switch with the dark one and vice versa, this will also get an entirely new look to your pin while staying completely on brand. Here is an example,
7. By Swapping Colors With Their General Opposites
Another way is by switching the colors with their famously known opposites like white for black.
How will you know the color opposites? Here’s a lovely wheel of the color opposites!
8. By Using Various Shades of A Single Color On The Pin
You can repeat the same technique by picking one color and using its various Shades. Just type into google ‘shades of yellow with codes’ for example. You’ll find something useful. Just copy paste the codes into the color code space for each word you want to color. Here’s how it will look.
notice the yellowish effect in the image too? Keep reading to find out how to do that…
9. By Reversing The Old Font Combination
Another simple way of changing the pin look while staying within your brand can be simply reversing the font styles that you are already using. Swap the colors too and it’s a new pin in 10 sec!
10. By Changing The Font Combo Altogether
How about changing the font combination all together every once in a while?
Here are nice font combinations for you to choose from. To make the text pop, I simply added a black overlay to it.
Now, How To Change The Image Tint (That Blueish or Yellowish Effect on The Entire Image?
Most people don’t use the tools they have to their maximum potential. Don’t be that. Do the most with what you have.
Canva has many filter options that can give a different/new look to your free stock image which sooo many people are also already using. So be smart and make it a little different.
(To give your stock photo a new look, since so many others must be using it too, do these: zoom it in, rotate, or flip the image or blur, or play with the other advanced options to give your free stock photo a fresher look. And another tip, if you’re making pins, don’t limit yourself to looking for the free stock photos in their pins section only, open a new
And another tip, if you’re making pins, don’t limit yourself to looking for the free stock photos in Canva pins section only, open a new Canva template, e.g. book covers and check its sample templates. If you like an image from in there, just copy paste it into your pin template. Now you aren’t limited to the free photos within one template; there are so many more image options for you to choose from. Let’s go back to what we were discussing before…)
So, for example, I like to tint my image to match the font colors.
Here are the steps:
1. Click on the image
2. Look on the top left inside Canva, point 2 in the image below, the Filter option will appear. Click on it and go into advanced options (point 3 in the image below)
3. You’ll have many options to choose from to give your image a new look. For my example, look at point 4 in the image below. Click tint and take the pointer to the color you want your image to reflect, yellow here.
That’s all, your image will become yellowish like the last pin above.
What About Branding?
I’m experimenting with pins and the various designs so I don’t fret over branding for now. You can stick to it and still be able to use many of the points above to give your pins a fresher look.
If you’re a beginner and you still want to stick to branding, you need to do the following alongside choosing any change tweaks from above:
- very limited font combinations,
- limited font, pin and image colors
- don’t forget to put your logo, if you don’t have one, just place your website Url at a corner. It’ll be good if you always use the same spot for your Url/logo. I see bigger bloggers do that.
I hope you found this info useful.